BTechnology / Meta Ads / Programmatic Ads
the niu / NOVUM Hospitality
Hotel brands across Meta Ads and Programmatic Ads.
Explore the projectThe idea
Over 150 hotels. A new benchmark for Meta Ads.
For NOVUM Hospitality, a hotel group with more than 150 hotels, we conceived and designed Meta and programmatic campaigns. As the agency, we also delivered and managed the Meta Ads. For the niu, this resulted in the brand’s most successful Meta advertising campaigns to date. The original creatives show how we combine hotel experiences, offers and motion into effective advertising.
Visit projectthe niu / Summer
Fast image changes, a focused offer structure and a distinctive brand world turn hotel imagery into purposeful social creative.
NOVUM / Meta Feed
The square format translates membership benefits into a compact visual story. Typography, shapes and imagery stay focused on the message.
NOVUM / Programmatic Ads
The in-article mockup shows the programmatic placement in an editorial environment, demonstrating both the creative and how it works within the ad placement.
Original campaign creative. Offers shown relate to the original campaign period.
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