MichaelAram

THE STORY OF A BRAND DIGITIZED

Full Service / E-Commerce

Michael Aram is an award-winning artist who has dedicated his career to handcrafted design. Inspired by a trip to India at the age of 25, he founded a second home and a studio there, where he still draws creative inspiration today. BTechnology was tasked with the challenge of digitizing the feeling to integrate the brand story and the integrity of craftsmanship into the customer shopping experience.

A fully responsive, Magento-based e-commerce brand platform was developed to transfer the function and form of Michael's original craftsmanship into a seamless, user-friendly shopping experience.

Thanks to clean, intuitive product detail pages, the artwork became the focal point

Mobile First