As the #1 audio fitness app, Aaptiv gives you unlimited access to thousands of workouts and programs created and led by top certified trainers. BTechnology restructured the platform for a complete relaunch. From new color palettes, new imagery to mobile experience optimization, AAPTIV has been repositioned and resulted in more leads, fewer bounce rates and more user interactions.
As the #1 audio fitness app, Aaptiv gives you unlimited access to thousands of workouts and programs created and led by top certified trainers. BTechnology restructured the platform for a complete relaunch. From new color palettes, new imagery to mobile experience optimization, AAPTIV has been repositioned and resulted in more leads, fewer bounce rates and more user interactions.


Whether at home or on the go... An accessible design for all devices
Whether at home or on the go... An accessible design for all devices


A tailor-made experience for the customer in order to bind them to the custom experience in the long term
A tailor-made experience for the customer in order to bind them to the custom experience in the long term


Mobile First
Mobile First


136x increased SEO keyword volume within one year of relaunch
136x increased SEO keyword volume within one year of relaunch

