BTechnology

BTechnology / Recruiting / Digital Brand

Palantec

Specialisation you recognise immediately.

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The idea

Complex roles. A clear identity.

Bold typography and animated illustrations meet a clear information architecture for Palantec. Data, technology and finance share one visual platform before employers and candidates follow their own dedicated journeys.

Art directionMotion designUser journeys
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01 / Art direction

Specialisation in motion.

Large typography and original animated illustrations bring the areas of expertise together. Data, technology and actuarial services share a consistent visual language.

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02 / Motion design

A process that builds step by step.

The employer page connects six recruitment stages with animated lines and illustrations. The film follows the transition from selection to interviews and the offer process.

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03 / User journeys

One brand, several perspectives.

The promise, employer and candidate sections each have their own illustration. Motion, alternating composition and a shared palette connect them.

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04 / Recruiting / Digital Brand

A dedicated candidate journey.

The candidate page has its own composition: six stages from first contact to starting a new role, accompanied by the brand’s animated illustrations.

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05 / Recruiting / Digital Brand

A clear invitation to talk.

Moving imagery, values and a contact option come together in one closing section. The message remains visible over the film and leads to the next step.

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